The Ministry of Gender and Children’s Affairs, in collaboration with its development partners, officially launched the "Real Man Campaign" on Monday, November 25, 2024, at the Bintumani Conference Hall in Freetown. The campaign, which marks the start of the annual 16 Days of Activism Against Gender-Based Violence (GBV), seeks to redefine masculinity and engage men and boys as allies in combating violence against women and girls.
The event, attended by government officials, diplomatic representatives, civil society leaders, and community stakeholders, was graced by First Lady Fatima Maada Bio. Opening the session, Permanent Secretary of the Ministry, Mrs. Aminata Sannoh, welcomed dignitaries, including Minister of Gender and Children’s Affairs Dr. Isata Mahoi, Deputy Minister of Justice Alpha Sesay, representatives from the United Nations, ambassadors from Ireland and Iceland, and the Director of the Rainbow Initiative.
Redefining Masculinity: Keynote Speeches
Mrs. Jabbie Kabba, Gender Adviser at the Office of the President, chaired the event and delivered the keynote address. She highlighted the importance of engaging men in the fight against GBV, calling on them to act as role models and advocates. “The Real Man Campaign challenges harmful stereotypes and emphasizes positive masculinity. It is about making men allies in creating a safer and more equitable world,” she remarked.
The Chief Director of the Ministry, Joseph Sinnah, further introduced the 16 Days of Activism as a platform for reflection, solidarity, and action to end GBV. He emphasized the significance of men’s roles in breaking harmful cultural norms and stereotypes. “Together, we can create a safer place for everyone,” he affirmed while urging communities to embrace equality and unity.
Impactful Testimonies
In an emotional address, Daniel Kettor, Executive Director of the Rainbow Initiative, shared his personal story of witnessing gender-based violence in his family. “My mother was a victim of early child marriage and endured physical and sexual violence. This is why I advocate for gender justice,” Kettor stated. He outlined Rainbo Initiative’s efforts to support over 2,000 GBV survivors annually through medical and psychological services and called for more robust government interventions to protect victims.
Similarly, Samuel Byrne of the Community of Practice highlighted the organization's work against female genital mutilation (FGM) and child sexual abuse. “GBV is not inevitable; it is preventable. Men must stand up to protect women and children,” he said, stressing the need for policy reforms and community engagement.
A Collaborative Effort
The Deputy Minister of Justice, Alpha Sesay, reiterated the government’s commitment to addressing GBV through gender-sensitive policies, including the Gender Equality and Women’s Empowerment (GEWE) Act and the Prohibition of Child Marriage Act. He also outlined strategies for strengthening law enforcement and judicial responses to GBV cases.
Police representative Mr. Koroma detailed the establishment of specialized GBV directorates and one-stop centers to assist survivors. He also highlighted the Child Marriage Act of 2024 as a significant milestone in protecting minors.
Minister of Health Dr. Austin Demby discussed the ministry’s efforts to expand psycho-social and reproductive health services for GBV survivors. “While we have made progress, challenges such as funding and limited rehabilitation facilities remain,” he noted.
Global and National Perspectives
UN Resident Coordinator Seraphine Wakana emphasized the importance of partnerships in addressing GBV, pledging the UN’s continued support to Sierra Leone. “This campaign is a step toward accountability and fostering stronger relationships to eliminate gender-based violence,” she stated.
The Ambassador of Ireland, in his remarks, praised Sierra Leone’s progress in promoting gender equality and called for greater involvement of boys and men in the fight against GBV.
Minister Mahoi and First Lady Bio Speak Out
Minister of Gender and Children’s Affairs Dr. Isata Mahoi underscored the ministry’s commitment to addressing GBV through legislative advancements and grassroots advocacy. She highlighted the establishment of one-stop centers in seven districts and developing the National Male Involvement Strategy as critical steps. “Ending GBV requires collective efforts at all levels of society,” she said.
Closing the event, First Lady Fatima Maada Bio reflected on the global significance of the Beijing Declaration and Platform for Action. She urged men to champion gender equality and support women’s empowerment. “The Real Man Campaign is a call to action for every man to be a voice for the voiceless and a protector of the vulnerable,” she declared.
The launch concluded with renewed commitments from all stakeholders to continue advocating for a society free from violence against women and girls, setting the tone for the 16 Days of Activism.
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