PRESS RELEASE
For Immediate Release
UNDP Sierra Leone Partners with Africell Sierra Leone to support Campaign Against
Gender-Based Violence (GBV)
Freetown, Sierra Leone – November 27,2024 – The United Nations Development
Programme (UNDP) Sierra Leone wishes to announce a partnership with Africell Sierra
Leone to support the nationwide awareness campaign against Sextual and Gender-
Based Violence (GBV) during the global 16 Days of Activism from November 25 to
December 10, 2024.
Africell will send a series of communication messages to its nationwide subscribers,
created by UNDP, to raise awareness about SGBV, its impact, and encourage personal
and community action to prevent violence. This collaboration will help amplify critical
messages and drive positive change across Sierra Leone.
The communication campaign is designed to reach a wide audience, including both
urban and rural communities, ensuring that the message of solidarity and support for
survivors of GBV is heard across all regions of the country.
“We are pleased to partner with Africell Sierra Leone in this critical effort to raise
awareness about Gender-Based Violence, through this collaboration, we can effectively
communicate the importance of addressing GBV to a broad audience, leveraging
Africell’s vast subscriber base to amplify our messages and empower communities to
take action.” - Fredrick Ampiah, UNDP Resident Representative.
Africell Sierra Leone has long been committed to corporate social responsibility
initiatives that drive positive change in the country. By assisting in the distribution of these
messages, Africell is helping to educate and inspire action on one of the most urgent
social issues facing Sierra Leone.
Africell Sierra Leone created an empowering environment for women, complemented
by policies and initiatives that promote gender balance, equal opportunities, and career
advancement in the workplace.” - Shadi Gerjawi, Africell Chief Executive Officer.
The 16 Days of Activism is a global campaign dedicated to raising awareness about
gender-based violence and advocating for the rights of women and girls. By joining
forces, UNDP Sierra Leone and Africell Sierra Leone aim to engage citizens in a national
conversation about ending GBV and provide vital information on available resources for
survivors.
Ends.
For more information on the campaign or to get involved, please contact:
UNDP Sierra Leone
Email: Janet Dabire, Communication Specialist
Janet.dabire@undp.org
+232 30968950
Africell Sierra Leone
Email: aksesay@africell.sl
Phone: 077928330
Name: Abdul Karim Sesay, Media Relations Manager
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About UNDP Sierra Leone
The United Nations Development Programme (UNDP) is dedicated to helping Sierra
Leone achieve sustainable development, with a strong focus on gender equality, human
rights, and poverty reduction. UNDP partners with the government, civil society, and the
private sector to foster inclusive growth and contribute to achieving the Sustainable
Development Goals (SDGs).
https://www.undp.org/sierra-leone
About Africell Sierra Leone for your
Africell is the leading mobile communications and technology company in Sierra Leone. We
launched our services in 2005 and have grown to become the nation’s most popular and
trusted brand. In Sierra Leone, Africell offers a mix of reliable and affordable data, voice, and
SMS products. We improve lifestyles and create opportunities through mobile money and
other helpful technology services.
Through initiatives designed to promote Salone artists and entertainers, Africell gives local
talent the platform it deserves and helps bring it to a wider audience. We invest in education
and environmental initiatives across the country. Africell Sierra Leone has 950+ employees
with expertise spanning engineering, finance, marketing, sales, HR, and more.
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